[MeeGo-community] MeeGo Marketing: community slogans

[Randall Arnold]

While MeeGo will certainly see corporate commercials developed by
sponsors, there's room for the community to develop grassroots campaigns
(with approval from proper channels of course).

An important part of marketing is the crafting of catchy slogans (tag
lines, phrases, buzzwords, etc) that quickly and clearly describe the
product or service being advertised to targeted customers.

Before we go too far down this road, we need to design a process for
development and approval of community-suggested slogans as well as
identify approvers.

The following are proposed:

- at-large suggestions.  These would be listed on the slogan wiki page
[1] as Proposed (or similar).  While the approving body deliberates, they
are moved to Under Consideration.  After a final decision, they are moved
to Approved or Declined (it's important to keep track of what was turned
down, along with reasons).

- sponsored contests.  This is where some sponsor creates a contest with
their own stipulations and prize(s) defined.  The decision process may or
not be always transparent (debate?).  Winning entries would go under
Approved with a link back to the original contest.  Maybe a special icon
could be designed for contest winners.

- community contests.  Anyone in the community can propose a contest and
provide incentives.

Of course, these ideas are moot without a process.  Naturally MeeGo
policy [2] must be followed, but remaining questions are:

* who approves?  Does it depend on the nature of the slogan?
* do we limit the number of slogans in use at a time?
* do we tie slogan themes to other activities (releases, events, etc)?
* any other questions you have

I would also imagine that campaigns using slogans would need to be judged
on their own merits.  We can discuss that later.

I am coordinating this activity and am hoping others will help out.

[1]  http://wiki.meego.com/Marketing/Materials/MeeGo_Slogans
[2]  http://wiki.meego.com/MeeGo_Style_Guide

Randall (Randy) Arnold
Forum Nokia Champion
blog: http://tabulacrypticum.wordpress.com
cell: +18177396806
irc: Texrat @ irc.freenode.net
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linkedin: http://www.linkedin.com/in/tabletman

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