[MeeGo-community] Nudging the Community Device Program
Randall Arnold
texrat at ovi.com
Wed Dec 8 10:09:48 PST 2010
> ----- Original message -----
> From: "Quim Gil" <quim.gil at nokia.com>
> To: "ext Dave Neary" <dneary at maemo.org>
> cc: "MeeGo community" <meego-community at meego.com>
> Subject: Re: [MeeGo-community] Nudging the Community Device Program
> Date: Wed, 08 Dec 2010 09:53:42 -0800
>
>
>On Wed, 2010-12-08 at 11:35 +0100, ext Dave Neary wrote:
> > My least favourite methods (because lowest ROI as far as I can tell) are
> > giveaways where either (a) all attendees at a conference/session get a
> > device
>
> Same here. This has been an interesting approach for a while but it is
> not sustainable. Some reasons:
>
> - It creates an expectation around events, making a % of people to
> register only to see if they get a cool new device for free. A potential
> remedy for that is to set registration filters (e.g. a fee) but the
> 'solution' only brings new problems.
>
> - It distorts the event itself, since distributing new devices for all
> attendees is not simple, and many of them pay more attention to the new
> toy than the event activities.
>
> - It discriminates the vendors that can't afford such marketing budget.
>
> - Of course it discriminates those not able to attend the event.
>
> - Also, what happens when the MeeGo platform is successful and you have
> several vendors with new products every quarter?
>
>
> On the other hand it is convenient to take some advantage from events,
> since in one go they can save a lot of boring shipping logistics and
> there is some marketing potential that a company has when being able to
> address the recipients face to face in a session, a booth, etc. And vice
> versa, the recipients also have a chance to ask questions and provide
> direct feedback to the generous donor of that interesting hardware.
>
> Relating devices with training sessions makes sense. Competitions are
> also a way to proof who has the skills and the interest to create
> something. Then for platform development you have maintainers and
> contributors that can be identified through the project structure and
> tools. Testing, L10n etc also have tools allowing to map who is actually
> making a useful contribution and where.
>
> The Community Device Program can be of big help not only bringing the
> right devices to the right contributors, but also keeping the MeeGo
> events clean from this increasing gadget desire pollution.
>
You bring up excellent points, Quim. I will add that to my draft under Preferred policy.
Randy
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